Manajit Ghoshal launches consultancy firm

The former MD of Mid-Day has ventured into digital marketing, IT consulting and financial services with Orion Consulting.

Manajit Ghoshal, who has been associated with Mid-Day as MD and CEO previously, has started a new venture named Orion Consulting. Orion has three distinct verticals catering to digital marketing, IT consulting and financial services.

Ghoshal has also had stints with Viking Group as CEO and Media Lounge as MD. Explaining the idea behind Orion, Ghoshal says, "There are three key pillars to any business idea. These pillars are marketing, technology and finance. India is seeing a startup culture emerging and all startups will need these services. Also, for scaled-up businesses, often the requirements in these three fields are linked. For example, marketing through digital media might require development of mobile apps. Often, a client needs integrated approach to marketing, technology and finance, but there are very few firms who have the wherewithal to deliver across these diverse verticals."

In the digital marketing space, Orion has tied up with Google to offer GDN and Search services. On the IT solutions front, it focusses on technology like websites and mobile applications. While on the finance front, Orion is in the VC and M&A space. It also has a segment catering to debt funding.