Metro Shoes launches 'Night Market Sale'

To create buzz on social media, Metro Shoes collaborated with top five bloggers to give them access to a secret sale, where they could view the collection before the sale went live for consumers.

Indian fashion footwear brand Metro Shoes has launched a digital campaign, called 'A Night Market Sale', that is offering a unique experience to its customers. It gives consumers online an exclusive access to shop at Metro Shoes' end of season sale, before it goes offline (in stores). The sale began on July 27, at 10 am, and shall continue through this week.

To create buzz on social media, Metro Shoes collaborated with top five bloggers on the web to give them access to a secret sale, where they could view the collection before the sale went live for consumers. The brand also has plans to promote the end of season sale (EOSS) across important touch points like print, outdoor and digital media, along with outdoor advertising and in-store experiences. The campaign, first unveiled on digital media, synced completely across all of Metro Shoes' digital media platforms and extended to its offline stores as well.

Commenting on the campaign, Alisha Malik- vice president, digital, Metro Shoes, says, "Metro's online Night Market Sale is an exciting proposition, and we are happy to be the torch-bearers of this initiative. This would also mark Metro's first concerted 360-degree campaign for its EOSS, both online and offline. The campaign has been splashed across social media platforms like Facebook, Instagram, Pinterest and Twitter. It is heartening to see that this activity has captured the interest of customers and influencers alike. This is our kick-off campaign, and we'll keep going with other activities throughout the year."