Ola and Myntra flag off the 'LookGood Express'

Ola and Myntra joined hands to offer free makeovers to Ola app users, with the help of personal style advisors from Myntra.

In a bid to turn the fashion heat up a few notches this season, Ola, one of India's leading mobile app for personal transportation, and fashion destination Myntra joined hands to offer a free makeover, curated by its personal style advisors, to users of Ola app. Ola and Myntra flagged off the 'LookGood Express' - dedicated cabs from Ola, armed with goodies to offer a complete makeover to customers across Bengaluru, Mumbai, Hyderabad, Chennai and Kolkata.

Users could request a free makeover from home, just like they would request a cab, by clicking on the 'LookGood' icon on the Ola app between 11 am and 4.30 pm on August 2.

The LookGood Express had a personal style advisor from Myntra calling customers and gathering relevant styling details required to design a cool new look for them. On reaching the destination, the style advisor handed over a personalised goodie bag with trendy apparels and accessories from Myntra, and fashion tips to enhance the customer's new look.

Sudarshan Gangrade, vice president - marketing at Ola, says, "Ola is a popular choice among the young and fashion-conscious. It helps get users moving in style, within minutes."

Srikanth Pinninti, vice president - marketing at Myntra, adds, "We have always believed in creating exciting experiences for customers, helping them look good anywhere and everywhere."

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is a popular mobile app for personal transportation. Using the Ola mobile app, users across 100 plus cities can book from over 200,000 vehicles, including cabs, auto-rickshaws and Kaali-Peeli taxis in Mumbai. Ola recently acquired TaxiForSure, which continues to operate as an independent brand.

Myntra is among the leading e-commerce platforms in India for fashion and lifestyle products. It has partnered with over 1,300 fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia and Biba. The platform claims to receive over 90 million visits every month.