RAPP India bags digital mandate for Royal Canin

With a worldwide outreach, the brand now plans to fortify its digital presence in India.

Royal Canin, a global pet health nutrition company, has awarded its digital mandate to RAPP India, a new-age agency with a multi-channel offering and a data-driven approach to building brands.

Royal Canin makes the most precise and effective nutrition for cats and dogs based on size, age, lifestyles and breed to address specific needs with the aid of their vast knowledge about pets that only extensive research, scientific study and tireless dialogue with pet professionals, veterinarians and owners can provide.

With a worldwide outreach, the brand now plans to fortify its digital presence in India.

On RAPP India's appointment, Rohan Kurian, marketing manager, Royal Canin India, says, "We are driven by a passion for cats and dogs. We wanted to share the science, research and education that go behind our products and services with pet owners, as well educate them on what is good for their pets. We were looking for a partner that would not only understand what we do and how we do it, but also why we do it. We are excited and are looking forward to our initiatives with RAPP India. With their new-age, data-driven approach, it will be easier to start a meaningful and relevant dialogue with our consumers."

Venkat Mallikarjunan, president, RAPP India, adds, "We are really proud to be associated with a leading global brand like Royal Canin. Our team is full of pet lovers and the prospect of enhancing the lives of dogs and cats with some of the most well-researched and scientifically produced products in the world is very exciting. The category presents us the opportunity to explore innovative and creatively novel methods of building relationships with pet lovers using digital & other media."