22feet bags digital duties of Wild Stone and Secret Temptation

The agency will work on enhancing consumer engagement for both the brands.

McNROE Consumer Products, which owns brands like Wild Stone and Secret Temptation, has appointed 22Feet Tribal Worldwide as its digital agency.

The agency will lead digital brand planning across businesses and develop strategic brand campaigns for the digital platform to strengthen the connection between the two brands and their respective consumers.

NK Daga, director-founder, McNROE, says, "We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide' s strong strategic capabilities, combined with the understanding of our business, made them the perfect agency partner to help us engage with our customers online."

Vineet Gupta, managing director, 22feet Tribal Worldwide, notes, "Wild Stone is a brand that has cemented itself in Indian consciousness with its distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business."

McNROE Consumer Products is a Kolkata-based FMCG firm operating in the personal care category. Incepted in 1996 by Daga, the company started growing significantly from 2006-07 after Wild Stone was launched. The company claims to have crossed the Rs. 300 crore mark last fiscal. It has three brands Wild Stone (men's grooming), Secret Temptation (women's grooming) and Heaven's Garden (family skin care brand).