Gaurav Kackar joins Micromax Informatics as the head, brand marketing

Prior to Micromax, he was associate director, brands, at MTS.

Micromax has appointed Gaurav Kackar as head of brand marketing for Micromax Informatics. He will be responsible for pan-India brand development, management and marketing communication for the company's online and offline platforms.

Speaking on his appointment, Kackar says, "I am really excited to join Micromax which is currently in the next phase of its growth. Today, there is a lot of clutter in the 15-25 (price range in thousands) category, and, in order to stand out, one has to define the brand very sharply. Going forward, the kind of properties we pick up and the consumer engagement generated will make all the difference."

He brings with him 14 years of experience across brands and various facets of brand management. Prior to Micromax, Kackar was associate director - brand at MTS (Sistema Shyam Teleservices Ltd) and had served as the key resource to accentuate the successful journey of the brand, creating various award winning campaigns, brand assets and consumer engagement platforms in the last six years. Before that, he spent four years with Idea Cellular where, apart from ATL and BTL, he was involved with big ticket properties like IIFA, IPL, Idea Rocks India and Idea Jalsa.

Having worked in different industries - airlines, financial sector and telecom - his unique ability to blend creative vision with popular culture and inclusive teamwork has resulted in some of the most disruptive and category defining, consumer facing work.