PayU appoints Ceat's Prabhakar Tiwari as CMO

He will spearhead the PR and marketing activities for PayU.

PayU, an online payments company, has appointed Prabhakar Tiwari as its chief marketing officer. He joins the online firm from tyre manufacturing company Ceat, where he was general manager, marketing.

Tiwari has 13 years of experience. He started his career at Marico, in the marketing and sales functions during his five-year tenure. He has also been associated with Avon Beauty Products as the category marketing head and was instrumental in the launch of Danone as head - marketing for its India set-up.

Speaking on his appointment, Tiwari says, "Marketing and brand building have been a combined passion for me throughout my career. As the leading as well as the fastest growing online payments company in India, PayU India offers an unparalleled chance to utilise my professional expertise to help the organisation further establish its market presence and elevate PayU India's brand value to the next level."

Tiwari has won the J&J Award for marketing excellence as the marketing topper of his IIM-B batch, and was awarded several times at Marico for 'best marketing innovation' and being the 'best sales manager'. While at Ceat, he was felicitated as the 'Marketing Person of the Year 2014-15' by the tyre industry body TRILA.

His team achievements include several awards for Ceat marketing campaigns including Effies and Abbys, as well as awards in the categories of 'Social Media Campaign of the Year' and 'Effective Digital Media Strategy' by DMAi, Pitch Youth Marketing, and Global Youth Marketing Awards.

Tiwari is also an active member of many CMO Peer Group Forums and has contributed to the marketing fraternity by being a jury member for Effies and Impact Awards.

The spokesperson from PayU India comments, "Prabhakar comes with a proven track record and excellent credentials in the field of marketing. By welcoming him aboard the PayU India team as CMO, we hope to realise our brand potential by utilising his unparalleled experience in creating innovative marketing strategies."

PayU India is an online payments aggregator in the country, offering a secure one-stop checkout for multiple payment options to the consumer. It claims to serve more than 30000 businesses. Its clientele includes Goibibo, Snapdeal, Bookmyshow, Jabong, Ferns n Petals, Freecharge, Zomato, Domino's, Redbus, Recharge it now, Micromax Mobiles and Groupon India, among others. Headquartered in Gurgaon, the company has regional offices in Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Jaipur and Shimla.