Snapdeal appoints Amit Maheshwari as CEO of Exclusively

He most recently served as senior vice president of fashion at Snapdeal.

Snapdeal has announced the appointment of Amit Maheshwari as chief executive officer (CEO) of the recently acquired online premium fashion destination Exclusively.com.

He most recently served as senior vice president, fashion, at Snapdeal and was instrumental in growing the fashion and lifestyle category into one of the most successful businesses for the e-commerce portal.

Snapdeal acquired Exclusively in February 2015 and the appointment of Maheshwari as Exclusively's CEO is part of Snapdeal's efforts to build it as India's largest premium fashion destination.

Kunal Bahl, CEO and co founder, Snapdeal, says, "Amit has been a core member of the Snapdeal leadership team and the driving force behind the exceptional successes of our fashion business. As we create India's most impactful digital commerce ecosystem, it is important to stay agile and move ahead with assured pace. In this new entrepreneurial role, Amit will be at the helm of Exclusively's growth, and we are certain that with his expertise and intricate knowledge of fashion business, Exclusively will very soon be India's largest premium fashion destination."

Speaking about his new role, Maheshwari says, "The move to Exclusively is a continuation of my journey that began three years ago at Snapdeal. We are focussed on building a highly scalable premium fashion business at Exclusively. Together with the dynamic and vibrant team at Exclusively, I am looking forward to this exciting journey ahead."

Sunjay Guleria and Mohini Guleria, general managers of Exclusively, add, "There is a tremendous void in the online premium and luxury fashion space. The proven leadership from Snapdeal combined with our experience in luxury fashion and creative DNA is a powerful combination to disrupt the industry. We were the first to bring India's premiere designers online and look forward to bringing a wide assortment of premium fashion online and, once again, pioneer a new horizon in online fashion in India."

Snapdeal recently also appointed Animesh Sharma, former Wize Commerce executive, as chief technology officer of Exclusively and Abhishek Passi, former VP, strategy of Snapdeal, as chief operating officer, further strengthening the leadership team.