Tonic Media appoints Vijeeth Shetty as head, new initiatives

He was earlier the digital marketing head at Angel Broking.

Tonic Media has appointed Vijeeth Shetty as head of new initiatives. He will lead new initiatives that include InvenTonic, a dedicated practice that partners startups and venture capital funds to accelerate growth. Under his aegis, InvenTonic has already added three new clients - the first one being digital media duties of the search and discovery platform Xploree, along with Flexiport and BillBachao.

Shetty moves to Tonic from Angel Broking, where he headed the digital marketing team. He has also had stints with agencies such as GroupM and Pinstorm. His expertise lies in areas like digital media, search, mobile and consumer research.

On his appointment, Shetty says, "I'm quite excited at the prospect of bringing a 'limitless possibilities' approach to strategic planning for clients - having traversed the entire spectrum myself. The digital business is undergoing tectonic shifts and the challenge is to master the change for business success. My focus will be on guiding our clients and helm our talent to effectively navigate these changing trends to our advantage."

Chetan Asher, co founder and CEO, Tonic Media, adds, "I am delighted to welcome Vijeeth to Tonic at this strategic moment in our journey. As our business gets more dynamic and interconnected every day, we are constantly looking for leaders who can guide our new talent and enable a better, more integrated creative digital strategy for our clients. And Vijeeth seems the right person for it."

Tonic Media is an integrated digital marketing agency with offices in Mumbai and Dubai. The agency has a roster of clients that includes Sony PIX and AXN, Sony TV, Sony MAX, MIX, eBay India, NBA (India), McDonald's' India and Nutralite, amongst other brands.