Ourbit bags Microsoft Ventures India's digital media mandate

The mandate is to focus on engaging with startups in India via digital communication.

Ourbit, the digital division of Ideosphere Group, has bagged the digital media mandate for Microsoft Ventures India. With this mandate win, Ourbit will be responsible for creating and fine-tuning Microsoft Ventures' online dialogue with the startup community to make their mentorship program accessible to a wider audience.

Microsoft Ventures, in India, provides startups access to key influencers and know-how which will help them grow. The startups enrolled in its programs have access to tools, resources, knowledge and expertise they need to succeed. The corporate venture arm of Microsoft now aims to make this information available to as many startups as possible, through digital.

To achieve the objective, an active voice for Microsoft Ventures across social media channels will be created, making Microsoft Ventures the preferred news, information and engagement landing place for startup mentoring.

Commenting on the win, Mayur Milan, head contributor, Ourbit, says, "What makes this assignment so exciting is the fact that we would be working with a very dynamic community of tech startups who will be shaping the future of internet and technology. As we will be the facilitators of information and insights to them, it makes us an integral part of their evolution. In essence, we will not be working with just Microsoft Ventures, but a group of technology brands."

Established in December 2012, Ourbit Marketing & Communications is a digital media agency that focusses on creating digital brand engagement through communication insights. The agency aims at making brand communication more impactful by engaging the audience with relevant and real content, and seamlessly integrating real world actions into digital communication.