Maxus launches proprietary tool for e-commerce firms

The tool has been developed keeping in mind the need for real-time impact of TV on website traffic.

Maxus has announced the launch of a proprietary tool called 'T2D' for planning excellence in the e-commerce category. The tool has been developed keeping in mind the need for real-time impact of TV on website traffic.

Maxus T2D is a screen-to-screen predictor from television to digital. As television contributes to more than 70 per cent of spends in the e-commerce category, the tool offers an easy platform to optimise TV plans to build website traffic. This tool will be able to deliver plans that closely impact platform level numbers and hence focus on direct impact.

The highlight of the T2D Maxus tool is that it delivers sharper planning focus to drive traffic and predicts the lag effect of TV to the platform (website, app) traffic.

Speaking about the relevance of this innovative tool, Kartik Sharma, managing director, Maxus, says, "Our new T2D tool helps in leveraging the immense clout of the television medium to scale up website traffic. This tool has already found great resonance with the e-commerce industry practitioners, and it is going to be the next value addition in the sector that is always on the lookout for innovative approach to business challenges and changes."

Priti Murthy, chief strategy officer, Maxus, adds, "Given the reality and growing spurt of the e-commerce market, we firmly believe that clients will benefit from this revolutionary tool to make better media decisions. Also, on a whole, this will change the impact of television on website traffic."

Part of GroupM, Maxus is a global communications consultancy that helps marketers build profitable relationships between consumers and brands. Its services include communication strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM.