Havas Media wins digital mandate for Turtle

The account will be handled by the agency's Kolkata office.

Men's clothing brand Turtle has awarded its digital duties to Havas Media. The mandate includes media planning and buying, and digital solutions including social, search and mobile. The account will be handled out of Havas Media's Kolkata office.

Turtle has presence in retail outlets and e-tailer marketplaces. The brand has also expanded to the Middle East. It claims to have revenues of Rs. 160 crore. The company was founded in 1993 and is based in Howrah.

Shitanshu Jhunjhunwalla, director, Turtle, says, "We are on a high growth path and looking to expand our pan India footprint. At our core is delivering value, variety, quality and a great experience to our customers. Havas Media shares the same passion and philosophy of being meaningful. Their understanding of the category and customised digital strategy are in line with our growth plans, and we look at them as long-term partners."

Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "Turtle is in a fast growing, interesting and challenging category. Today's Indian male is always on the move, has a sense of style, likes choices and dresses for the occasion. We look forward to partnering with team Turtle to scale their offering to the digitally engaged mobile Indian male."

Havas Media is an integrated communications agency with digital at its core. Havas Media Group in India includes Havas Media and Arena. Together, they draw from the expertise within the group - Havas Media Active for out-of-home, Mobext for mobile solutions, Ecselis for performance marketing.