Razorfish appoints Piyush Aggarwal as digital media director

He will be based out of Gurgaon.

Razorfish has appointed Piyush Aggarwal as national director, digital media. He will be based out of Gurgaon.

Aggarwal brings over 10 years of cross-functional and leadership experience in digital marketing, mobile advertising, B2B marketing, and startup and business transformation consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations, setting up teams in India for US and Europe markets. He also spearheaded the digital and B2B customer acquisition for small and mid-market businesses at Microsoft India, where he was part of key technology launches in the country.

He has also been associated with digital advertising agencies like Havas Media and Quasar, managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance, amongst others.

Speaking on his new role, he says, "Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Its core approach of bringing a complete 'digital transformation' to its client's business is revolutionary and defines tomorrow."

"Media is a core offering that complements and actively catalyses the future we work towards, in redefining our client's business. With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by," says Gaurav Pathak, COO Razorfish India. He adds, "His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish's capabilities in business transformation."

Charulata Ravi Kumar, CEO, Razorfish India, adds, "We are constantly seeking out the most curious and innovative minds with fire in the bellies."

Part of Publicis Groupe, Razorfish India's clientele includes Maruti, Madura Fashion, Ultratech, Eureka Forbes, Philips and Tourism New Zealand, amongst others.