Bharatesh Salian is VP & head, strategy, Razorfish

Salian joins from VivaConnect where he was the CSO, handling clients such as BJP, GSK, Google and Tata Motors.

Razorfish has appointed Bharatesh Salian as its vice president and head of strategy. Salian will be based out of the Mumbai office.

"With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by," says Gaurav Pathak, COO Razorfish India. He adds, "His 14+ years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish's capabilities in business transformation."

Salian joins in from VivaConnect where he was the chief strategy officer and has worked with clients such as BJP, GSK, Google and Tata Motors.

He has also worked with MNC brands such as Unilever, J&J, Renault, Nissan and SET Max, during his stint with Omnicom Media Group as general manager - digital & moblility. Here, he was heading the mobile strategy and project implementation for large projects like the Cannes Lion winner 'Kaan Khajura Tesan', 3 Roses Good Life Club and BeBeautiful.

In Salian's tenure at TechShastra, he has developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18.

A recipient of the 'Innovative Leader Award' at Indira International Innovation Summit, January 2013, Salian says, "Razorfish has always been known to be at the cutting edge of technology, blending creativity, media and technology seamlessly. Its philosophy of World Changing Ideas and Business Transformation resonates with my own ambition of being at the forefront of India's digital transformation."

When asked if Razorfish will be hiring more talent, Charulata Ravi Kumar, CEO, Razorfish India, adds, "We are constantly seeking out the most curious and innovative minds with fire in the bellies! And, of course, those who are not bound by the past but creating new tomorrows."