MindShift Interactive wins digital mandate for FCUK India

FCUK targets the 18-35 age group as well as children and women.

MindShift Interactive, a digital marketing company has won the social media mandate for FCUK India (French Connection United Kingdom). FCUK is an international fashion and lifestyle brand that markets apparel across the globe. It has a strong market presence not only in UK, but also around the world. FCUK targets those in the 18-35 age group, including children, men and women, in more than 50 countries across the world.

Mindshift Interactive aims to reach out to young consumers with a fun, quirky and relatable product that would integrate these attributes. A recent campaign conducted by MindShift Interactive for FCUK India called #FCUKTheHeat engaged FCUK with its fans across the social media platform to upload their selfies wearing their favourite shades and tagging the brand. The campaign attained an outreach of 27,660 in a span of just three days.

Says Zafar Rais, CEO, MindShift Interactive, "With a blend of our experience with fashion, retail and e-commerce brands, we envision taking FCUK to the next level this year, procuring creative representations to connect with audiences, online and offline."