Prashant Sanwal joins Mogae to head Analytics

Sanwal will be based at the company's Gurgaon headquarters.

Mogae Media has hired Prashant Sanwal to head its analytics unit, Incelligence. He will be based at the company's Gurgaon headquarters. Sanwal has a diverse professional experience and his career has evolved from heading functions like marketing and research to business units with P&L responsibility.

An alumnus of FMS, Delhi, Sanwal has worked as head of strategic planning - Lowe Lintas, head of Pathfinders India, VP programming and marketing - Sony Entertainment Television, business head - Sony Max, business head - Zee Alphas and head of strategic planning, marketing and research - TV Today Network.

Sanwal is also trained in transformational coaching with Franklin Covey, the world's largest training company and Paulette Rao, one of the topmost coaches in the world. "He brings a lot of experience in real media analytics," says Tanya Goyal, executive director, Mogae.

The Incelligence group at Mogae will soon be releasing India's first ever compendium of consumer info graphics on the mobile market. Currently, Mogae has a team of 15 trained analysts who mine and interpret real-time usage data, especially at Airtel. Mogae Media, the holding company of Mobocracy, is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India.