Eros Now forges content deal with Pakistan's HUM TV

The deal will give registered users of ErosNow, access to HUM TV's entire library, including current shows. Indian subscribers will get to view the content 48 hours prior to telecast.

ErosNow, the dedicated online entertainment portal from Eros International has announced an exclusive content acquisition deal with Pakistan's leading on air and digital content company, HUM TV.

Commenting on the occasion, Rishika Lulla Singh, CEO, ErosNow said, "We are extremely happy to introduce Pakistan's popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content."

The deal entails the registered users of ErosNow across the world the access to HUM TV's entire library, including the current shows at no extra subscription cost. The deal will also enable ErosNow subscribers in India access to an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

Sultana Siddiqui, president, Hum Network Limited, added, "We at HUM, are delighted to partner with ErosNow, a leading global digital entertainment provider. This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe."

HUM TV is a 24-hour entertainment TV channel in Pakistan. The channel provides high quality programming across a wide spectrum of genres. The members of ErosNow will be privy to some of HUM TV's most popular television shows like Zindagi Gulzar Hai, Humsafar and Dastaan.

Eros International is a leading company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. ErosNow is Eros International's on-demand entertainment portal accessible anytime, anywhere on nearly any internet-connected screen. The ErosNow platform currently offers users thousands of new and catalogue movies from Eros as well as other major Bollywood studios, a large selection of premium television content syndicated from major TV studios as well as thousands of music videos and audio tracks.