Digital Vidya acquires Digital Academy India

The two brands will continue to co-exist as they offer uniquely different digital marketing training programs.

Digital Vidya, a digital marketing firm, has announced the acquisition of Digital Academy India, a digital marketing education company. The two brands will continue to co-exist as they offer uniquely different digital marketing training programs.

A recent report by GroupM claims that digital advertising will account for 9.51 per cent of overall ad spend of Rs. 49,000 crore in India in 2015. Among various ad channels, digital will show the fastest growth of 37 per cent. Digital marketing education firms, such as Digital Vidya, will have to play an important role in bridging the gap between available and needed digital marketing talent, claims the report.

Speaking on this acquisition, Digital Vidya's chief executive officer and co-founder, Pradeep Chopra, says, "Having Digital Academy India as a part of our family will further strengthen our leadership position in digital marketing training industry. This acquisition will help us expand our reach and further enhance the quality of our digital marketing certification programs for our customers and partners by leveraging the strengths and experience of Digital Academy India."

Digital Academy India was founded in August 2012 by the husband-wife entrepreneur duo Aditi and Gaurav Oberoi. Digital Academy India is an initiative to educate Indian students and professionals for career competitiveness in the internet economy.

Speaking about the acquisition, Gaurav Oberoi, founder and chief executive officer at Digital Academy India, states, "Through this association, we're combining two of the best, extremely strong players in this industry. This consolidation of expertise in training and certification will create a great learning platform for individuals and organisations wanting to leverage the power of digital marketing. We're certain that this consolidation would result in tremendous value for both the organisations and their respective clients and partners."

Sharing his views about the acquisition, Mahesh Murthy, managing partner - Seedfund, and founder - Pinstorm, says, "I've had the pleasure of knowing and working with Pradeep and Kapil (co-founder, Digital Vidya) for over a decade. And I've been an eyewitness to the growth of their baby, Digital Vidya, over the last five years. I'm proud of the fact they've now made their first acquisition – and this further leads me to believe that they will rule the market when it comes to training on digital marketing in India - a fast-booming field."

Since 2009, Digital Vidya has trained professionals in over 3,000 brands across Asia through over 250 Digital Marketing training programs. Certified Digital Marketing Master (CDMM), a digital marketing master certification course offered in association with Vskills, a government of India initiative, is Digital Vidya's flagship course.