Hungama now has over 50mn monthly active users

The digital brand added multiple features over the past year to increase traffic.

Hungama, the digital entertainment service, has crossed the 50 million monthly active users mark. The company claims to be among the top five music and video streaming services globally, competing with platforms like Pandora and Spotify.

More than 250 million consumers accessed Hungama's services over the last year, during which period it registered a 200 per cent growth in monthly active users.

Over the past year, Hungama has introduced several first features as well as several key catalog additions to upgrade consumer experience.

The fast pace of growth in mobile data adoption among consumers has provided a platform for Hungama to tap into the market with its mobile apps, leading to massive penetration across demographics.

Hungama rolled out multi-lingual support in its mobile app in 2014, catering to semi-urban and rural users. The app currently supports Hindi, Tamil, Telugu and Punjabi languages, along with English.

It also introduced its PRO version for Android and iOS devices earlier last year, which allows users to save music on their phones, to listen to music or watch videos without an internet connection.

Other than software updates, Hungama also partnered with several studios and labels to offer content exclusively from popular artistes like Yo Yo Honey Singh and Atif Aslam, as well as music from latest Bollywood movies to boost traffic.

Speaking on the development, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment, says, "We are glad to be the music and video service of choice for over 50 million South Asians across the world. The milestone is the result of initiatives that we, at Hungama, began undertaking about 15 months ago."

"Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million MAUs by March 2016," he adds.