Zenith Optimedia’s Performics to handle RBNL’s digital business

The agency won the business following a multi-agency pitch. It will handle digital duties for Big Magic, Big Magic Ganga and 92.7 Big FM.

Reliance Broadcast Network (RBNL) has consolidated its digital business with ZenithOptimedia's digital division Performics.

The agency won the business after a competitive pitch amongst key digital agencies.

Performics will now handle digital duties for RBNL's flagship Hindi GEC Big Magic, Big Magic Ganga and 92.7 Big FM.

Ashwin Padmanabhan, executive vice president and business head, RBNL, says, "As our brands 92.7 Big FM, Big Magic and Big Magic Ganga continue to expand their digital footprints, it was imperative that we work with a partner who understands our brands and is ahead of the curve in the design and execution of digital and social media communication. Performics fits this bill perfectly for us."

On winning the account, Tanmay Mohanty, MD, Performics, comments, "We are really excited to partner with a diverse content producer client like Reliance Broadcast Network. The area of content is becoming increasingly complex and so also very exciting in India right now. We look forward to both applying our understanding of the consumer, content and media interplay to the business, as well as expanding our expertise and setting new benchmarks with Reliance Broadcast Network as a partner. We believe that the Performics global play-book on media technology that drives planning across platform and channel were our key differentiators."

For the record, a part of Publicis Groupe, the world's third largest communications group and the world's second largest media agency group, in India, ZenithOptimedia Group's key clients include Nestle, Micromax, OLX, LVMH Group, Uninor, Jabong, Yatra and Toshiba. Through Performics and Resultrix, it also handles the digital duties of MaxBupa, ICICI Bank, Airtel, Star India, Standard Chartered Bank, Birla Sun Life Insurance and Tata AIG Life Insurance, among others.