Vserv forays into commerce

The mobile marketing firm will provide solutions to telcos and DTH companies to generate commerce.

Vserv, the smart data platform for mobile marketing in India and Southeast Asia, has announced its entry into the burgeoning commerce space. It will now provide end-to-end solutions to telcos and DTH operators, right from discovery of customers to transaction of services.

With this added capability, Vserv will enable telcos to promote segmented offers across data and voice. By driving these transactions, Vserv enhances ARPU for telcos. While for DTH operators, this translates into selling segmented channel packs leading to a major jump in subscriptions and higher revenue.

Commenting on the launch of the commerce solution, Dippak Khurana, co-founder and CEO, Vserv, says, "Vserv's massive reach of 120 million unique users in India combined with this commerce solution creates a disruptive development in the mobile internet ecosystem. While our Smart Data platform is a revolutionary offering for mobile marketing, with our commerce solution, we now complete a user's journey from intent to purchase. This unique proposition provides a powerful opportunity for consumer-facing companies, who are seeking to tap into the growing mobile internet user base."

The Vserv commerce solution will work in a four-pronged approach of discovery (identifying the right user with Vserv Smart Data), promotion (engaging the user with segmented offers), payment (enabling seamless transaction for the user) and activation (quick and easy activation of the service).

As per an official statement from the company, the total revenue of telcos and DTH services in India stood at around 31 billion USD in 2014, and is currently growing at a rate of 10 per cent per annum. Within this, the share of digital commerce is close to 10 per cent and is expected to grow by 300 per cent in the next four years. This growth will be fuelled by the rapidly expanding internet user base which is expected to reach 500 million users by 2018, 80 per cent of which will be contributed by mobile users. With the largest mobile internet user base in India and its unique proposition of enabling commerce for consumer-facing companies, Vserv is strategically positioned to capture a sizeable market share.

Founded in 2010, Vserv has over 500 million unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.