Isobar bags JK Tyres’ digital mandate

The account was awarded following a multi-agency pitch.

JK Tyres has appointed Isobar, the global full-service digital agency from the Dentsu Aegis Network, as its digital agency. The account was awarded following a multi-agency pitch.

Amitabh Prasad, general manager - marketing, JK Tyres and Industries, says, "We are glad to see the enthusiasm that the people at Isobar have for the JK Tyres brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together."

JK Tyres is a leading player in truck/bus radials in India, with 138 selling stores, 4,000 strong dealer network served by six plants in India and three plants in JK Tornel, Mexico. The total production capacity of JK Tyres is over 20 million tyres per annum.

Commenting on the win, Shamsuddin Jasani, managing director, Isobar India, says, "We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full-service digital marketing agency in India."

Gopa Kumar, vice president, Isobar India, adds, "It is an interesting and a challenging category to work on, and we are looking forward to do some great work together which will stand out on the digital stage."

Isobar is a global full-service digital marketing agency with over 4,000 resources in over 70 locations, across 43 markets worldwide. It claims to have won over 350 awards including 18 Agency of the Year titles, over the last three years, and three Asia-Pacific Agency Network of the Year Awards, over the past four years. Its key clients include Adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's and P&G.