PayU India rebrands; unveils new logo

The company has rebranded both its products PayU Enterprise and PayUmoney to establish them as independent businesses.

PayU India has rebranded both its products PayU Enterprise and PayUmoney to establish them as clear independent businesses. As per the recent rebranding initiative, PayU Enterprise will now be called PayUbiz with a blue logo, while the logo of PayUmoney switches from blue colour to green.

Nitin Gupta, co-founder and CEO, PayU India, says, "PayUmoney, as a consumer brand, needed a fresher, contemporary logo which was distinct from other payment marks in the industry. And, therefore, we went with the green colour which represents safety and trust, it means "go" and is the default colour of money."

PayU Enterprise, now PayUbiz, is the payment gateway solution provider used by more than 70 of the top 100 e-commerce companies. PayUbiz claims to be used by enterprises such as Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip, Redbus, GoIbibo and Zomato.

Meanwhile, PayUmoney is the consumer business of PayU India and has wallet solution for consumers and payment acceptance solution for SMB businesses. The product has two propositions - it offers wallet solution for customers and is accepted at over 65,000 merchants including the likes of Bookmyshow, Jabong, GoIbibo, Domino's etc. It is also an online payments solution for anyone who wants to collect payments in India; be it Individuals, brick and mortar start-ups, freelancers, schools, hotels, utility companies, residential societies, telcos, insurance companies, traders or retailers.

Speaking about the decision to separate two businesses, Gupta says they don't want users and merchants to mix their enterprise business with the consumer brand.

"We wanted it to have its own unique identity while leveraging the master brand PayU. Therefore, we chose the word PayUbiz or PayU for businesses which has a distinct blue color logo. For PayUbiz, one of its customers is PayUmoney," he explains.

Besides the rebranding exercise, the company has informed that it is gearing up for a brand campaign and plans to spend $10 million in the next few weeks. The objective of this massive campaign is to drive brand awareness about PayUmoney and educate consumers about its key benefits.

Within two years of launch, PayU India claims to serve more than 65,000 businesses. Headquartered in Gurgaon, it has regional offices in Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad, Jaipur and Shimla.