Snapdeal appoints former Airtel exec Jayant Sood as CCO

Sood, who was with Bharti Airtel for the past five years, will now be responsible for streamlining the company's customer service operations to deliver world-class experience to customers.

Snapdeal has appointed Jayant Sood as chief customer experience officer (CCO). In his new role, Sood will be responsible for streamlining the company's customer service operations to deliver world-class experience to customers.

Sood brings to the table 25 years of experience, of which 20 years have been with American Express and the last five years with Bharti Airtel as the chief service officer. He has an extensive background in leading and managing large-scale operations delivery, business transformation, finance & accounting, change management and customer experience, both within India and across international markets.

Rohit Bansal, co-founder, Snapdeal, says, "Ours is a customer focussed company and all our initiatives have been towards bettering customers' experience on our platform. Our vision is to build the largest digital commerce ecosystem in the country that creates life-changing experiences for buyers and sellers. We are delighted to have Jayant on board and are confident that under his strong leadership the company will be able to augment and further strengthen its customer service offerings. Jayant's deep understanding of customer service best practices across diverse geographies will help us drive successful consumer engagements focussing on loyalty, satisfaction and retention."

Sood holds a Bachelor's degree in Economics (Honors) from the University of Delhi and Chartered Accountancy (CPA) from The Institute of Chartered Accountants of India.

Speaking about his appointment, Sood says, "Snapdeal has seen unprecedented growth in the last three years and is undoubtedly the fastest growing e-commerce company in the country. I am thrilled to be a part of this young and dynamic team, and look forward to raising the bar for customer service in the industry. We are on the road to build world-class customer service operations at Snapdeal that will lay the foundation for best-in-class customer experience."