Hungama.com ties up with Facebook for Studio Diaries

Studio Diaries are video capsules of current musical icons who paid homage to Kalyanji-Anandji at the Hungama Studio, launched exclusively over the social media platform.

Hungama.com has launched the second part of Hungama Studio Diaries by tying up exclusively with Facebook. Studio Diaries are video capsules of current musical icons who paid homage to Kalyanji-Anandji at the Hungama Studio, launched exclusively over the social media platform.

The association, which began with the launch of the first video in March 2015, has, within a short period of its launch, registered over 1.5 lakh views from across the globe and has seen thousands of interactions over Hungama.com's Facebook page.

The video is a montage of artistes who sang the hit song 'Pal Pal Dil Ke Paas' created by legendary duo Kalyanji-Anandji. Musicians such as Arijit Singh, Daler Mehendi, Shaan, Pritam, Amit Trivedi, Hariharan, Abhijeet and Armaan Malik are seen in the video performing their own renditions of the timeless classic at the Hungama Studio.

Part 2 of the Hungama Studio Diaries has just been released exclusively on Facebook, and will feature musicians Atif Aslam, Shraddha Kapoor, Shankar Mahadevan, Zakir Hussain, Sivamani, Leslie Lewis, Benny Dayal, Ankit Tiwari, Vasuda Sharma, Aakriti Kakkar, Kanika Kapoor and Runa Rizvi performing their renditions of Kalyanji-Anandji's hit numbers 'Har Kisiko Nahi Milta' and 'Laila O Laila'.

Speaking on the association with Facebook and the success of the first video, Siddhartha Roy, CEO, Hungama.com, says, "Hungama Studio has conceptualised this track to celebrate the evergreen music of Kalyanji-Anandji. The video of the renditions sung by this generation's most loved artistes has been appreciated by one and all, over Facebook. The idea to exclusively launch this video over Facebook has brought about massive consumer reach and great results; seeing its success, we are all set to launch the second part of our video series. Our association with Facebook has been mutually beneficial, with this we hope to continue building on our space of original content and sharing this exclusively with our subscribers."

Hungama.com is a digital entertainment company that launched India's first and largest on-demand digital entertainment storefront www.hungama.com. The storefront has over two and a half million pieces of content across genres and languages, in the form of music tracks, movies, music videos and dialogues, as well as mobile content such as ringtones & wallpapers. HungamaMovies has over 5000 Bollywood, Hollywood, regional Indian movies and television series, available in both HD and SD quality. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices. Consumers can enjoy all the content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on smartphones and Facebook, via the Hungama My Play application.

Hungama.com is a part of Hungama Digital Media Entertainment, the largest aggregator, developer, publisher and distributor of Bollywood and South Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels,studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries, across mobile, internet and IPTV services on a Managed Services Platform.