Havas wins digital mandate of Caterpillar India

This is the agency's second account win of the year, after Ranbaxy.

Havas Media Group is having a good year with yet another new account win. The group has won the digital mandate of Caterpillar India. The account win came after a multi-agency pitch in which leading digital agencies participated.

Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "We are delighted at the win. We believe in creating Meaningful Brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations - especially Bangalore. Look forward to a great partnership."

This is the second digital win of the year for Havas after Ranbaxy. It recently won the integrated digital mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on its digital mandate, and won the digital duties of Xolo Mobile and Businessworld magazine.

"Digital is the future and Havas' 'digital at core' philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with team Caterpillar," says Mohit Joshi, managing director, Havas Media India.

Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Cat machines have been in India for 60 years. Caterpillar has been a part of important projects in the infrastructure development of the nation like the Hirakud and Bhakra Dams (40's-60's), Government road development in the 50s, the Indus River Basin Project (1962-1977).

Commenting on the appointment, Deepak Aggarwal, marketing & business strategy manager - South Asia, Caterpillar, says, "In Havas Media we saw a perfect partner. Their passion was outstanding. Their 'Digital at Core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilise the power of digital marketing for our growth, and Havas Media has demonstrated the right direction."

"Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity," adds Ranjoy Dey, head of digital, Havas Media India.