&TV partners with mobile game app QuizUp

A game has been created on the app around the topic 'Common Sense - Indian', in sync with the show 'India Poochega - Sabse Shaana Kaun?'

&TV, the latest Hindi GEC launched by Zee Entertainment Enterprises, has announced its tie-up with the popular trivia game app QuizUp.

In sync with the format of the show hosted by actor Shah Rukh Khan on &TV called 'India Poochega Sabse Shaana Kaun?', a game around the topic - 'Common Sense - Indian' has been created on this app.

QuizUp is a popular real-time trivia game in which one user competes against another by answering seven rounds of multiple-choice questions across varied topics. Featuring under the Lifestyle Category, the topic 'Common Sense - Indian' consists of over 400 unique questions, and one can challenge a random competitor around the globe or even one's Facebook friends to establish their 'shaanpatti'. This very topic featured on the QuizUp homepage for two days, post the launch.

In addition, it was the most played topic in India during March 2 - March 9, and recorded an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the 'Common Sense - Indian' topic.

Rajesh Iyer, business head, &TV, says, "'India Poochega - Sabse Shaana Kaun?' epitomises street smartness and blends perfectly with the format of QuizUp, where you have two people trying to outsmart each other in a stipulated time-frame. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform."

Vala Halldorsdottir, editor-in-chief, QuizUp, adds, "We are thrilled over this partnership with &TV. 'Common Sense - Indian' topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic - that is just amazing!"

QuizUp, the mobile trivia game, is available in six languages. It claims to have over 33 million players in the world, with over a 1000 topics, and connects people through shared interests.