Lava appoints Solomon Wheeler as VP & head of marketing & communication

In his last role, he was with Spice Jet as head of brand and marketing across India, SAARC and UAE.

Lava International has appointed Solomon Wheeler as vice president and head, marketing and communication. Wheeler will be leading all marketing and communication efforts for the Lava brand across India and global markets.

Wheeler brings 14 years of experience to the table. In his last role, he was with Spice Jet as head of brand and marketing across India, SAARC and UAE. At Spice Jet, he led several differentiated marketing initiatives that had a huge impact on the business. He was associated with the airline for over five years. Prior to Spice Jet, he worked at Airtel as part of the marketing team in Delhi.

Commenting on his appointment, Hari Om Rai, chairman and managing director, Lava International, says, "We are pleased to welcome Solomon into the organisation. Solomon is a seasoned marketing professional with deep domain experience in different roles & capacities. We are confident that his expertise & enthusiasm will bring great value going forward, as brand Lava aims to take a giant leap in the coming FY."

Wheeler has experience of working across diverse industry sectors. Having worked in leading agencies such as Leo Burnett, Euro RSCG and Cheil Communications, he has spent initial years of his career as an advertising professional, serving leading brands like Samsung, Coca-Cola and Dabur, followed by stints at Airtel & Spice jet.

On his new role, Wheeler says, "The Indian mobile handset industry is very dynamic and is undergoing a transformation. Lava International has played a key role in this change so far, and I am extremely excited to be a part of the brand at an important juncture. This category in itself offers a lot of challenges and opportunities at the same time. Consumers are always at the core of our business, and we intend to create differentiated yet relevant marketing campaigns to connect & build a deep relationship with the target segments."

Lava International, established in 2009, is from the same parent company which manufactures Xolo. Lava has a complete in-house R&D center to convert needs into products. Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and overseas.