Intex Mobile appoints Sanjeev Kumar as AGM, media planning

He joins from Usha International where he worked as AGM, marketing, since 2010.

Intex Mobile has appointed Sanjeev Kumar as AGM, media planning. Starting today, he will be responsible for media responsibilities of all the mobile brands of the company. Kumar joins the company from Usha International where he worked as AGM, marketing, since 2010.

Speaking on his new role, Kumar says, "Mobile is a mass category. With increasing smartphone penetration across the country, it poses a great opportunity and challenge on the buying side. I'm looking forward to work in this category."

Having 19 years of experience, he has previously worked with Dentsu Marcom for two years, handling buying for Honda cars, Honda bikes, Jaypee Greens, Matrix Cellular and Canon, among others. Prior to Dentsu, he has worked with GroupM for four years as part of CTG at Maxus (Delhi & Bangalore) and Mindshare, Delhi. During his stint at GroupM, he has worked on brands like Samsung, NIIT, Yamaha, MTR, AMD, Air Deccan, Titan and Britannia.

In his early days, he was associated with a number of upcoming agencies.

Intex Technologies (India) was launched in 1996 and is a major player in the mobile handset, consumer durables and IT accessories market in India. It has a pan-India presence through its wide network comprising 29 stock and sales offices and over 900+ service touch points. Intex's products are available in more than 70 countries worldwide.