Mashable ties up with India.com to launch 'Mashable India'

Mashable India will have an editorial team based in India for localised content, to serve the ever-growing and connected Indian audiences.

Mashable, a US based online news platform, has partnered with India.com to launch Mashable India. India.com, which is a joint venture between Penske Media Corporation (PMC) and Zee Entertainment Enterprises, aims to create a platform which will keep Indian users abreast of latest developments in the world of digital and technology.

"As Mashable continues to grow in parallel with the expansion of digital, entering into India was an obvious next step. Digital and technology continue to have a profound impact on the world's largest democracy, and Mashable will look to chronicle this transformation in unique ways that truly resonate with the Connected Generation," says Pete Cashmore, founder and CEO of Mashable. "We're extremely excited to be linking up with Penske Media and the team at India.com; with their expertise in producing premium localised content, we feel they're the perfect partner to ensure that Mashable India will be an incredible success," he adds.

Mashable India will have an editorial team based in India for localised content, to serve the ever-growing and connected Indian audiences. Mashable will offer the global coverage from Mashable.com and augment it with extensive editorial coverage from India. Mashable India will also leverage the audience reach of India.com network properties.

"We're thrilled to partner with Mashable as we continue to expand the PMC and ZEE alliance in the Indian digital industry. The company's phenomenal growth is a testament to the incredible team and leadership in India, and we're confident that Mashable's addition now quickens the ascendance of this enterprise," states PMC chairman and CEO, Jay Penske.

India.com web portal currently publishes original content destinations that include BGR.in, CricketCountry.com, BollywoodLife.com, TheHealthSite.com, Prepsure.com, BrownPaperBag.in and traffic-leading portal India.com - all together India.com properties reach out to over 45 million unique visitors per month.

"We believe that the combination of Mashable and India.com will provide a unique content destination curated for India's fast-growing online generation," notes Punit Goenka, MD & CEO, Zee Entertainment Enterprises.

The addition of Mashable India will continue the platform's global expansion, which began last year with the opening of a UK office, while also adding reporters in Australia, and building a strong network of global journalists. Approximately half of Mashable's 42 million monthly unique visitors come from outside the US, with India being among the top five markets for the company.