Taranjeet Singh appointed sales head, Twitter India

Singh joins from BBC Advertising where he looked after the revenue and business strategy for BBC World News and www.bbc.com.

Taranjeet Singh will head sales for Twitter India. He will be based out of the company's Gurgaon office. Singh will look at increasing the commercial opportunities for Twitter in India and work closely with brands and agencies to maximise the value of real-time marketing on the world's largest platform for live, public conversations.

Singh was sales director, South Asia for BBC Advertising and was responsible for the revenue and business strategy for BBC World News and the website www.bbc.com. Prior to joining the BBC, he held various positions at Outlook Publishing, including heading advertising sales and business development in Northern India.

"Twitter is the best way for Indians to stay connected to their interests and their world. We have an amazing opportunity to help the best brands and agencies to understand the benefits of real-time marketing on the Twitter platform and make social media an integral element of every brand advertising campaign," says Singh.

Singh, an alumnus of Amity Business School and a current student of General Management Leadership Program at INSEAD, brings to the table 19 years of work experience. He has sales and business development experience and a comprehensive understanding of the media industry.

Parminder Singh, Twitter's managing director for Southeast Asia, India and Middle East and North Africa, said, "India is a very important market for us - we've seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head. He will lead our partnership with brands for maximising their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India."