Option Digital to Handle Fenda Audio's Communication Duties

The agency will handle the digital creative duties, media planning and buying strategy of the brand.

Fenda Audio India, a provider of speakers, has appointed Options Designs' digital division, Option Digital as the communication agency on record.

The agency is mandated to handle the digital creative duties, media planning and buying strategy of the brand.

Rajesh Bansal, director, Fenda Audio, comments, "We evaluated Option Digital on their digital strategy, their innovative ideas for digital campaigns and for their clear understanding what deliverable we want from them. We are thrilled to have Option Digital on board to position F&D as a youth centric brand on different digital platform. We think their school of thought suits best for all the future endeavors of Fenda Audio."

On winning the business, Japneet Singh, managing director, Option Designs, says, " We admire the vision and purpose of F&D, aspiring consumers of all categories to 'the sense of hearing' with quality sound experience. We genuinely believe that we could be ears to every Indian by connecting with their aspiration and sense of music quality with our excellent innovations and new-age designs."

Fenda Audio was established in 2004 in India with an objective of bringing quality sound experience in consumer home at an affordable price. They claim to have well established distribution networks across all major towns and cities in India through a distribution network comprising of over 10000+ dealers, 200+ distributors and 22+ office branches. They also have a strong service presence across the country with more than 200+ service centres. They are present at all major commerce website like eBay, Flipkart, Snapdeal, Tradus etc.