Allen Solly Names Jack in the Box Worldwide as its Digital AOR

Allen Solly will be the agency's second brand from the Aditya Birla Group after Louis Philippe.

Jack in the Box Worldwide, the digital agency of The 120 Media Collective, has bagged the digital duties for Allen Solly, making it the second mandate from the Aditya Birla Group after Louis Philippe.

The mandate includes all digital duties including multi-platform content creation, content marketing, digital campaign creation, media planning and buying, social media, search engine optimisation and analytics, search engine marketing, for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.

Sooraj Bhatt, chief executive officer, Allen Solly, says, "We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We're looking forward to doing some great work together and taking Allen Solly to greater heights."

Roopak Saluja, founder and CEO, The 120 Media Collective, says, "There's no greater validation of the value we add to a client's business than to be awarded an additional mandate from the same company. After three years of running all things digital for Louis Philippe, it's a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group."

"Allen Solly is one of the most exciting brands in the fashion apparel category and I am very excited to win their digital and content mandate. Our clients at Allen Solly expect us to do some benchmark work in this category and we look forward to doing just the same. What makes this win even sweeter is the fact that our work on Louis Philippe was one of the influencing factors in making the decision in our favour," states Abhishek Razdan, executive vice president and national business head, Jack in the Box Worldwide.

Allen Solly is a premium clothing and lifestyle brand, formed in Nottingham, UK, in 1744. It is now a part of the Aditya Birla Group owned Madura Fashion & Lifestyle. The brand had famously introduced the concept of 'Friday Dressing' in India and was the pioneer of women's formal wear in India. Today its offerings range from casual to semi-formal clothing and accessories for women, men and kids under various sub-brands.

Founded in 2009, Jack in the Box Worldwide is a media-agnostic integrated communications company with digital at its core. With offices in Mumbai and Delhi, their client roster includes Unilever's Pond's Men, Vaseline and BeBEAUTIFUL; Aditya Birla Group's Louis Philippe and Allen Solly; PepsiCo; Godfrey Phillips and Epic TV among others.