Everymedia Technologies bags digital mandate of India Kids Fashion Week 2015

he agency will be responsible for creating, building and executing ideas for IKFW digitally.

The India Kids Fashion Week (IKFW) has awarded its digital duties to Everymedia Technologies. The agency will be solely responsible for creating, building and executing ideas for IKFW digitally.

IKFW, in its third season, is an initiative by Event Capital and Craftworld. It is scheduled to be held on February 20-21, 2015 at the Lalit Hotel, Mumbai and February 28-March 1, 2015 at The Grand Hotel, Delhi.

Deepak Choudhary, director and CEO of IKFW says, "India Kids Fashion Week is an initiative to enhance the kids fashion industry and we are thrilled to be associated with Everymedia. Given their leadership in digital marketing, we're sure this will incredibly boost IKFW's popularity in digital space and otherwise."

Litin Purohit, director - business development, Everymedia Technologies, states, "IKFW is a relatively new concept with a huge potential untapped target audience online. We aim to put together powerful digital campaigns for IKFW across social networks and web portals to help the brand reach out to its desired audience."

India Kids Fashion Week is an effort to bring Indian kids fashion industry on the global map for kids industry. It provides a platform for kids from all over India to present their talent, walk the ramp for top designers and offers brands and designers the scope to get to the untapped audience by exhibiting clothes, footwear, toys and a lot more.

Founded in 2009, Everymedia Technologies is a marketing communications company and has offices in Mumbai, Delhi, San Diego, Dubai and London. Some of Everymedia's past and current clients include Yash Raj Films, Dharma Productions, BiscootBajao, Viacom 18 Motion Pictures, Fox Star Studios, Sanjay Leela Bhansali Productions, Hyundai India, Star Plus, NadiadwalaGrandson Entertainment, Ashvin Gidwani Productions and Prime Focus.