Digital L&K Saatchi & Saatchi makes two senior appointments

Sandeep Sarma joins the agency as digital director - client servicing while Arunima Singh joins as group head - servicing.

Digital L&K Saatchi & Saatchi has announced two senior level appointments. Sandeep Sarma has joined the agency as the digital director - client servicing while Arunima Singh has joined as group head - servicing.

Commenting on the new appointments, Anil K Nair CEO, Digital L&K Saatchi & Saatchi says, "Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting edge digital led engagement initiatives for us."

Sarma has over 10 years of experience in digital having worked with companies including Times Internet, Zapak.com and RK Swamy BBDO on brands like P&G India, Mars India, Mercedes-Benz India, LIC, Raymond, Pepsi and Axe.

Speaking about his new role, he says "I am quite excited to be part of a young and vibrant company like Digital L&K Saatchi & Saatchi and aim to help create some winning case studies for some of the blue chip brands that we manage."

Meanwhile, Arunima Singh brings with her 12 years of experience and has previously worked with Social Wavelength (JWT) and Sobhagya Advertising Agency on brands such as Magma Fincorp, Dr. Batra's, Force Motors, Kotak Mahindra, HUL, Skyscape, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel and Piramal, to name a few.

On joining Digital L&K Saatchi & Saatchi, Singh states, "Joining Digital L&K Saatchi & Saatchi has indeed been a broadening of horizon for me as it has shown me a bigger picture of digital advertising. In the short span of time that I've worked here, I have got an encouraging glimpse of a very congenial working atmosphere. The bonding in this agency is not only at a professional level but also at personal level which helps build an environment where creativity gets nurtured and nourished."

Digital L&K Saatchi & Saatchi is a full service digital-led communications solutions company. Some of its clients include P&G, Tata Group, Idea Cellular, Renault, Parle, Emirates, Godrej, Pidilite, HSBC, among others.