KRDS India wins AOC India's digital duties

The account was won following a multi-agency pitch.

Social media agency KRDS has bagged AOC India's digital mandate following a multi-agency pitch. AOC, the international brand of TPV Technology, designs and manufactures a wide range of LED and LCD displays.

KRDS, which specialises in designing social media strategies, integrating application or microsite development, community building and management, will lead the complete digital services for the brand.

Commenting on the win, Brice Lecompte, managing director, KRDS India says, "We are delighted to add AOC India to our prestigious client list and to extend a comprehensive digital media management to the brand".

Founded in 2008 in Paris, KRDS is a social and mobile marketing agency with over 140 employees and eight offices in Europe and Asia. The agency has been part of Facebook's preferred marketing developer programme since its launch in Europe in 2010. It has handled over 2,000 social campaigns across 30 countries for some of the world's most prestigious companies such as Peugeot, Danone, Microsoft, Unilever, Nestlé, Tag Heuer and L'Oréal. KRDS counts Ardian (ex Axa Private Equity) as an investor.