The content will be available on both the website and mobile apps of the platform.
Rajshri Entertainment has collaborated with the Microsoft-owned information and entertainment network, MSN, to offer its special interest HD content across the web and mobile app platform globally.
Rajshri's content spans multiple genres and languages. This collaboration will see a bouquet of content from channels like Rajshri Food, Bollywood Now, Hollywood Now, Rajshri Soul and others, being featured on New MSN.
Inderpal Singh, general manager, content alliances, Rajshri Entertainment, says, "We are producing over 150 minutes of original video content on a daily basis including entertainment news, food shows, health and wellness, devotional amongst others. We are confident that the new MSN video service will help us reach a wider audience in India and overseas."
"Built from the ground up, the new MSN combines comprehensive content from the world's leading media outlets with powerful tools to help you do more," states Sanjay Trehan, executive producer, MSN India, adding, "We're excited to continue our relationship with Rajshri Entertainment and will continue to inspire people to discover new things about themselves and the world around them."
Part of 67-year old Rajshri Group, Rajshri Entertainment is a digital entertainment studio. It produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.