InMobi and NDTV Bring Home Native Ads

NDTV will now offer a bouquet of innovative ad units native to its news content, with a little help from InMobi.

NDTV Convergence has partnered with mobile ad network InMobi to introduce native ads on its mobile app. Helped by InMobi, NDTV will now be able to offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the user experience.

InMobi had launched its native ads platform in May this year, after carrying out a beta launch in January. InMobi had mentioned that the platform will offer in-context mobile ad units like in-stream ads, icons and news feeds to publishers. It will also have access to global campaigns from app developers, brand marketers and commercial advertisers on the InMobi ad network.

"This is another step towards further enhancing the user experience by ensuring native in-stream ad formats, which will provide great value to our advertisers in a non-intrusive environment. We are excited to partner with InMobi to launch this offering," says Vikram Chandra, CEO, NDTV.

"InMobi Native ads match the app experience entirely in terms of visual form and function, so that the brand's audience can enjoy a non-intrusive, engaging ad experience while using an app. We have witnessed a phenomenal increase in demand for Native ads worldwide," comments Atul Satija, Vice President - Revenue & Operations, InMobi.

InMobi platforms leverage advances in big data, user behaviour, and cloud-based architecture to simplify mobile advertising for its customers. Recognised by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries.