Eccentric Engine Wins Social Media Mandate for CouponDunia

The agency will craft CouponDunia's brand strategy, create campaigns and manage their social media assets.

Eccentric Engine has won the social media mandate for CouponDunia, a popular coupon websites. The former will now craft the brand strategy, create campaigns and manage CouponDunia's social media assets.

Commenting on the win, Sameer Parwani, CEO, CouponDunia, says, "The idea is to establish a unique brand identity. Like us, the people at Eccentric Engine are youthful and energy-driven and we feel that they will be able to do justice to our brand."

Says Varun Shah, co-founder, Eccentric Engine, "CouponDunia has established a great ecosystem consisting of e-Commerce Brands and an ever-growing online shopper base in the country and abroad. We are pleased to partner with them in their journey towards becoming a prominent consumer internet brand."

Eccentric Engine is a digital marketing company with expertise in brand strategy, gaming and video content development. CouponDunia was founded in December 2010 and now receives 2.5 million visits a month, serves coupons from more than 1,600 online brands, and has more than 1.2 million subscribers.

In May 2014, Times Internet, the digital product company of The Times of India Group, had acquired a majority stake in CouponDunia. Last year, CouponDunia also expanded overseas with separate local language sites in Turkey, Poland, Brazil and Indonesia. In India, it competes with the likes of Rocket Internet-backed CupoNation and Cashkaro, among other coupon sites.