VML Qais promotes Preethi Sanjeevi as CMO

The agency states that the newly created role is in line with its continued expansion plans.

VML Qais has announced the promotion of Preethi Sanjeevi to chief marketing officer, a role newly created in line with the agency's expansion plans.

As a part of the new role, Sanjeevi will assume responsibility for marketing functions across the region, including strategic partnerships and alliances, agency visibility, leveraging cutting-edge generation Asia research plus internal and clients events such as Digital Way Forward. She will also support VML Qais' India team.

Commenting on the appointment, Tripti Lochan, chief executive officer, VML Qais says, "We're delighted to announce that Preethi is going to take on this new challenge as we grow. The phenomenal growth in the past two years has seen VML Qais expand both geographically, from Singapore to India and Indonesia, as well as capability wide across strategic planning, platforms and technologies."

Sanjeevi has been part of VML Qais from 2006. Coming from an arts entrepreneurship background, she has managed a successful pan regional business team for VML Qais and has led teams that have defined digital strategy for several brands including Dell, 3M, Banyan Tree, Vodafone, Revlon & Shiseido.

She is also a crucial part of the team, which launched and developed Generation Asia, the region's most extensive attitudinal study into the hearts & minds of the connected Asian. Sanjeevi led the team and was involved in the conceptualization, design and insights development of the research.

VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.