MEC India appoints Premnath Unnikrishnan as south head, Digital

He joins the agency from digital marketing company, Interactive Avenue.

MEC India, a media and planning agency, has appointed Premnath Unnikrishnan as south head - digital. Prior to this, he was with digital marketing company, Interactive Avenues. Based out of Bangalore, Premnath will report to Vishal Chinchankar, digital leader - India.

Speaking on the appointment, Chinchankar states, "Prem is a seasoned professional and comes with a plethora of skills and expertise. He has a proven ability to create strategic simplicity, drive innovation, ensure systematic execution, and deliver results."

At Interactive Avenues, Unnikrishnan managed prestigious accounts like Wipro, TTK, ING Vysya Bank and World Vision. On his new role, Unnikrishnan says, "This opportunity has provided me a great platform to showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC."

MEC is owned by WPP and is a founding member of GroupM. In India, the agency manages a roster of clients including Colgate Palmolive, Britannia, Nivea, FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group and CavinKare.