Lemon Tree introduces mobile website

The new site has location detection features aimed at converting traffic into sales.

The Lemon Tree hotel chain has introduced a mobile website that is equipped with features such as location detection and user interface aimed at converting traffic into direct sales.

The new site has been developed by Internet Moguls, a digital marketing agency using the advanced form of GPS technology. The mobile site detects the user's location and automatically suggests the hotel closest to him.

The new mobile website has all the 25 operating Lemon Tree hotels across 15 cities. The site has an extremely efficient user interface. Protik Basu, head, digital and rewards, The Lemon Tree Hotel, says, "Lemon Tree has been very perceptive in recognizing the need of integrating technology to provide convenience and ease of use to its guests. With a mobile app in the pipeline, we look forward to working in many more path-breaking customer-centric innovations in the digital space in the near future."

Avijit Arya, CEO, Internet Moguls, says, "Many years ago, credit card companies fought to get a wallet share (space in your wallet) and now, we commerce companies want to take a share of the phone space through various apps. The next level of hotel commerce would be TV and Wi-Fi. We endeavour to bring the latest in digital revenue streams for Lemon Tree hotels in the near future."

Lemon Tree Hotel is a New Delhi-based company that operates three brands - Lemon Tree premier (upscale), Lemon Tree Hotels (midscale) and Red Fox Hotels (economy). The chain's hotels in India aggregate 2,800 rooms with 3,000 employees. By 2017-18, Lemon Tree plans to own over 5,000 rooms across 30 hotels in 19 cities.

Founded in 2009, Internet Moguls offers digital marketing strategy and services to the travel and hospitality sector. Some of its clients are Taj Mahal Hotel, The Lalit, Claridges, The Leela and Four Points by Sheraton.