Fame and Fitness

Famebox Network launches a digital channel dedicated to running and fitness.

FameBox Network, an Indian digital video network, has launched a digital channel on running and fitness. Titled 'India Running with Milind Soman', the company has roped in celebrity runner Soman as the face of the channel. The show has Soman taking on a collaborative role as a host and running proponent with a cross section of running experts, doctors, runners, nutritionists talking about various facets of running and fitness.

This is a bi-weekly show with new episodes every Tuesday and Friday. This show will act as a one-stop destination covering a wide range of topics detailing the hows, whens, whys and whats of running that will appeal to all kinds of runners.

Apart from the YouTube, the channel is also being promoted on Facebook and Twitter. In addition, the Famebox Facebook page has also been sharing about the channel.

Speaking about the initiative, Dhruvank Vaidya, director, FameBox, says, "Amateur running has witnessed huge growth in our country in recent times and Milind has been one of its foremost proponents. With this, we aim to reach out to all kinds of runners on a regular basis with cutting-edge content and inspirational stories,"

In celebrity-led sports content, FameBox Network works with Harsha Bhogle on a digital channel called 'Out of the Box with Harsha Bhogle'. FameBox recently completed two successful digital properties Webchef and Beauty and the Blogger in the food and fashion space respectively. FameBox is available on leading digital video and social platforms such as YouTube, WeChat, Facebook and Twitter.

The company also had Vir Sanghvi, renowned journalist and talk-show host, to host India's first web-based talent hunt for amateur chefs - Famebox Webchef. FameBox Network develops 'digital-only' content formats and offering integrated solutions to brands to reach highly involved digital audiences across all platforms.