Vuclip to host Rajshri videos on mobile

This tie-up will enable Vuclip viewers to watch Rajshri videos including over 50 of Rajshri's blockbuster full-length films.

Vuclip, a mobile video on demand service has inked a partnership with Rajshri Entertainment, a digital entertainment studio, to provide a selection of premium global and regional content on mobile.

This tie-up will enable Vuclip viewers watch Rajshri videos including over 50 of Rajshri's blockbuster full-length films such as Hum Aapke Hain Koun, Maine Pyar Kiya, Vivah, Hum Saath Saath Hain as well as hundreds of classic and popular music videos. To view premium content from Rajshri Entertainment, consumers can simply go to m.vuclip.com on any device and on any network or download the Vuclip App on Android or Vuclip App on Java.

Arun Prakash, COO, Vuclip, says, "Music and movies are deeply ingrained in the Indian way of life. It's exciting to be able to bring high-quality blockbusters and classics to today's youth on the platform that they are most engaged on - the mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers."

Inderpal Singh, general manager, Content Alliances, Rajshri Entertainment, says, "We are seeing increasing consumption of long form content on mobile devices and are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen."

Vuclip currently has more than three million subscribers across six different countries. Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in 20 different languages through strategic partnerships with more than 160 top studios around the world.

Rajshri is part of the 67-year-old Rajshri Group, India's leading film and TV studio. It produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.