Allied Media bags digital mandate of Phive Rivers

Phive Rivers is an international premium fashion brand for leather bags and the mandate covers mainline and digital requirements of all its brand campaigns in India.

Allied Media, the media planning, evaluation and buying agency of Percept has won the digital mandate for Phive Rivers, an international premium fashion brand for leather bags. This mandate covers mainline and digital requirements of the latter's brand campaigns in India. The account will be handled from the agency's Delhi office.

Phive Rivers wanted a dedicated agency to re-emphasis their focus on the digital medium. Allied Media bagged the account following a multi agency pitch process. The agency has commenced work on the account and has already put a team in place to service Phive Rivers.

The brand has a clear vision about digital and has decided to use digital media as part of its overall marketing strategy for future and to further strengthen its position in the affordable luxury segment.

Mohit Gill, commercial director, India Operations, Phive Rivers, says, "Allied Media's enthusiasm, patience and innovative ideas made us choose them as our digital agency." Shripad Kulkarni, CEO, Allied Media, says "It's not about digital marketing, but about a new perspective to marketing in the digital age. As more and more customers embrace Digital, we need to recalibrate marketing plans. This association with Phive Rivers will give us another opportunity to break the myth while we take the brand to greater heights."

Saurabh Gupta, business head, Allied Media Digital, says, "We are looking to achieve a leadership position in the fashion market for Phive Rivers with the help of an interesting communication approach. All of us at Allied Media are excited about this partnership and are hoping for a long fruitful association with the brand." Phive Rivers had recently awarded their brand business to Hakuhodo Percept and had also signed up with Allied Media as its media agency of record (AOR).