Tata Nano Twist: Musical Turn

The campaign aims to launch 10 renowned musicians on Songdew.com.

Tata Nano Twist has launched the Nano Twist Music Premier in association with Songdew, an online music network in India. This initiative is aimed at celebrating awesomeness in music by premiering albums of some of the most awesome artistes and bands in India.

Through this campaign, 10 renowned musicians will be launched globally by Songdew and will be promoted aggressively in an innovative manner. The campaign kickstarts by launching the latest single album of Susmit Sen Chronicles, a band formed by iconic musician Susmit Sen, member of India's longest running band- Indian Ocean. The first song of Susmit Sen Chronicles is called 'Bongingon' and is a part of band's upcoming album 'Ocean To Ocean'.

Under the campaign, the artistes whose latest music will be premiered include one of the India's most popular and versatile fusion band, 'Lambada', guitar maestro Baiju Dharmajan, the country's only country music star, Bobby Cash and more such talented artistes. Radio City Freedom, Rock Street Journal, Yupp TV and GTPL support this initiative as media partners.

Commenting on the launch, Delna Avari, head, marketing communications, passenger vehicles, Tata Motors, says, "Nano Twist inherits the spirit of awesomeness and encourages true talent. We have associated with various celebrities across genres. And we are pleased to celebrate music now by premiering music of some of the finest musicians in India through Songdew."

Says Sunil Khanna, founder, Songdew, "A unique feature on Songdew is the fact that we are focusing on providing opportunities and promotion to the artistes by a combination of exclusive online and offline platforms. Nano Twist Music Premier is a significant step wherein we will not only launch, but promote the new music of some of the finest artistes through innovative activities on Songdew.com and other affiliate partners." The campaign is being promoted across social media. The Tata Nano page on Facebook has more than three million followers and is one of the most followed brand pages in India.