Gozoop acquires iThink InfoTech

Following this takeover, Gozoop will increase its focus on technology products for clients.

Digital agency Gozoop has made its second acquisition in India by taking over technology firm iThink InfoTech.

iThink InfoTech specialises in custom software development for the web and mobile. Gozoop had earlier acquired a social media agency, Red Digital, in July 2013. With this latest business acquisition, Gozoop strengthens its foothold in digital technology. This acquisition comes in sync with Gozoop's strategy of transforming into a digital service and products company.

Unlike the Red Digital acquisition, which grew Gozoop's base in digital media, this acquisition enhances Gozoop's technology foothold. iThink will continue running as a separate entity and will be the technology arm of Gozoop, which has already incubated its proprietary digital products under the umbrella brand Zozolo.

Commenting on the development, Rohan Bhansali, co-founder, Gozoop says, "We are excited in welcoming the team of iThink InfoTech to become a part of Gozoop. Technology and products have been our key focus and iThink's delivery capabilities will help us move faster towards our vision."

iThink was founded 2010 by Ishan Doshi, Ankit Sanghvi and Mayank Kothari and has provided high-end custom technology solutions for their clients such as the Piramal Group, Birla Gold, Ambuja Cements and the Lakhani Group.

Ishan Doshi, co-founder, iThink, says, "Gozoop's global presence and impressive clientele will enable us to direct our capabilities to create bigger and better technology solutions. Other than the business compatibilities, I also believe that culture compatibilities played a big role in creating this win-win deal."

Ahmed Naqvi, Dushyant Bhatia and Rohan Bhansali founded Gozoop in 2010. With offices in six cities across India, UAE & Singapore, Gozoop has evolved into a leading global digital service and products company. Its clients include global brands such as Dell, Lipton Iced Tea, Tim Hortons, Cold Stone Creamery, Ferrari, Reliance, and Motorola.