LinTeractive wins Dabur Healthcare & Foods' digital mandate

The agency will offer capabilities that include search, social, web and mobile, monitoring, analytics and campaign activation to the brand.

Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. The agency will handle products and platforms that include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, Liveveda.com and Daburmediclub.com.

Krishan Kumar Chutani, EVP - Marketing (Healthcare & Foods), says, "Our association with Lowe Lintas + Partners has been a successful one. They've understood the core insights integral to our product offerings and have delivered solutions that have made us stand out in the marketplace. As we seek to extend our reach onto the digital platform, it was only apt that we hand over the reins to our trusted partner to bring us the desired results on the medium. We look forward to some forward-thinking solutions from LinTeractive that will help our brands stay ahead of the curve."

LinTeractive's offerings include search, social, web and mobile, monitoring, analytics and campaign activation. Speaking about the appointment, Vikas Mehta, head of LinTeractive and CMO, Lowe Lintas + Partners notes, "Our decade-long association with Dabur has been a mutually rewarding journey for both of us. We are excited that LinTeractive has been entrusted with the mandate of creating interaction-marketing solutions for the healthcare products and platforms. We are keen on partnering Dabur in building their digital capabilities as we co-create digital success stories for their brands."

Dabur India has two products that have shone through the years. The company claims that Dabur Honey has a market leadership of over 75 per cent in the branded honey market while Dabur Chyawanprash is the largest selling Ayurvedic medicine with over 65 per cent market share.

Lowe Lintas + Partners, a wholly owned subsidiary of New York based Inter Public Group (IPG), and one of the star performers of London-based Lowe + Partners Worldwide Network, has operating divisions in advertising (Lowe Lintas), activation (LinEngage), design (dCell), digital (LinTeractive-IA), brand consulting (Lowe Lintas Consulting), film production (Lintas Productions), healthcare marketing (LinHealth-ICC Lowe) and PR (LinOpinion-GH) to manage its 300+ clients. It has a talent pool of over 850 people across nine cities in India.