Presentation: Mini metro teenagers lead in adopting digital

A TCS report states that tablets are as popular as mobile phones both in metro and mini-metros.

According to statistics thrown up in the TCS Gen Y Survey 2014, teenagers in mini metros lead those in the metros in adopting digital lifestyles. Facebook is the most preferred social networking playground - 76 per cent have an account with 48 per cent of the urban teenagers post on Facebook once in every three days, 53 per cent of high school students have more than 120 friends, whereas 60 per cent have over 120 friends. Google+ is becoming popular, Orkut is history

The TCS GenY survey was undertaken during the nationwide TCS IT Wiz programme held between July and December 2013 across 14 Indian cities - Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 18,196 high school students in the age group, 12-18. The primary data was collected from the participants by means of a questionnaire at each of the locations.

Moreover, 87 per cent of the high school students think social media has made them aware of current affairs, gadgets and net surfing habits. Nine out of 10 urban teenagers have phones. Tablets are as popular as mobile phones both in metro and mini metros. Cyber cafes are dead in metros

Among the online trends, 7 out of 10 urban teenagers shop online. They have moved from buying movie tickets to high value items. Ajoy Mukherjee, executive vice president and global head, HR, TCS, says, "Tomorrow's professionals will be socially active, highly adaptable to new technologies and extremely aware of the world around them. Our annual survey of high-school students shows that urban teenagers are adopting new social platforms quickly, using them in multiple ways and leading the way in driving change. The inputs provided by India's biggest survey of students help TCS as an organisation plan appropriate ways to engage with tomorrow's professionals and create fulfilling careers."

Read the entire report below: