Ignitee Digital launches social CRM solution, Social IQ

The solution will available across APAC markets through its group companies, Techsailor in Singapore and Ignitee Digital in India.

Ignitee Digital's new launch, Social IQ, an integrated Social CRM offering is designed to enable brands to harness social media beyond advertising and derive tangible business performance.

Social IQ's business framework offers 25 end-to-end Social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics. The solution will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

The solution will available across APAC markets through its group companies, Techsailor in Singapore and Ignitee Digital in India. Commenting on the launch of Social IQ, Atul Hegde, CEO, Ignitee Digital states, "The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organisations to use social media for business. To The New (Ignitee's parent company) developed Social IQ after much research and feedback and Ignitee Digital is well positioned to deliver this using our innovative SMACK services and proprietary technology platform."

With more than 150 clients globally, To The New is one of the only digital service providers with specialised centres of excellence around content, analytics, marketing and technology. Ignitee Digital has an array of clients across sectors - lifestyle, entertainment, corporate, BFSI, and travel & tourism and is now aggressively focusing on growing the business across industries in India.

With an experience of over 12 years now, Ignitee offers end-to-end solutions for all internet marketing needs, from search engine optimization to online reputation management to developing creative campaigns, to social media communities to online search and display planning and buying.